# Alternatives to doola

> Source: https://tickmarkbooks.com/doola/alternatives/ (re-verified)
> Updated: 28 October 2026

## At a glance

| Name | Best for | Starts at | A month at 100 transactions | Better than doola at | Checked |
| --- | --- | --- | --- | --- | --- |
| [doola](https://tickmarkbooks.com/doola.md) | Founders outside the US running a US LLC or e-commerce store from abroad | From $297 a year | $25 | — | 28 October 2026 |
| [FreeAgent](https://tickmarkbooks.com/freeagent.md) | UK sole traders and small limited companies filing their own VAT and Self Assessment | From about $13 a month | About $25 | Cost at 100 transactions a month, Cost at 500 transactions a month | 26 October 2026 |
| [Zoho Books](https://tickmarkbooks.com/zoho-books.md) | Small businesses and startups that want one ledger plus the wider Zoho app suite | Free, then $20 a month | $20 | Cost at 100 transactions a month, Cost at 500 transactions a month | 26 October 2026 |
| [Puzzle](https://tickmarkbooks.com/puzzle.md) | A US startup on Mercury, Brex, Ramp, Stripe and Gusto that wants to replace QuickBooks | Price not established | $30 | Cost at 100 transactions a month, Cost at 500 transactions a month | 26 October 2026 |
| [Pilot](https://tickmarkbooks.com/pilot.md) | A US startup or small business that wants its books done for it in QuickBooks Online | Price not established | $137 | Cost at 100 transactions a month, Cost at 500 transactions a month | 26 October 2026 |
| [Booke AI](https://tickmarkbooks.com/booke-ai.md) | A business or bookkeeping firm already on QuickBooks Online or Xero | Price not established | $156 | Cost at 100 transactions a month, Cost at 500 transactions a month | 26 October 2026 |
| [SimpleAI](https://tickmarkbooks.com/simpleai.md) | Accounting firms and finance teams processing high volumes of invoices and bank statements | From $79 a month | $106 | Cost at 100 transactions a month, Cost at 500 transactions a month | 27 October 2026 |
| [Bookkeeper360](https://tickmarkbooks.com/bookkeeper360.md) | Startups and growing small businesses wanting books, tax and CFO help from one US team | From $19 a month | $638 | Cost at 100 transactions a month, Cost at 500 transactions a month | 27 October 2026 |
| [QuickBooks Online](https://tickmarkbooks.com/quickbooks-online.md) | Small businesses that want one ledger plus payroll, payments and an accountant login | Free, then $38 a month | $38 | Cost at 100 transactions a month, Cost at 500 transactions a month | 28 October 2026 |
| [FreshBooks](https://tickmarkbooks.com/freshbooks.md) | Service businesses and freelancers who bill clients and want their books in the same place | From $23 a month | $43 | Cost at 100 transactions a month, Cost at 500 transactions a month | 28 October 2026 |

“About” figures are converted at the European Central Bank rate of 30 October 2026.

The ones people open most here come first, then the closest matches.

## Shortlist

### 1. FreeAgent

UK cloud accounting with HMRC filing, bank feeds and AI receipt capture, priced per business type.

**Where it improves on doola:**
- [Cost at 100 transactions a month: yes — £0 a month on Free for 100 transactions.](https://www.freeagent.com/pricing/)
- [Cost at 500 transactions a month: yes — £0 a month on Free for 500 transactions.](https://www.freeagent.com/pricing/)
- [Cost for a solo freelancer: yes — A freelancer pays the Sole trader plan: £19 a month (about $25) plus VAT at the regular rate, £9.50 (about $13) for the first six months, with bank feeds and receipt capture included and no per-transaction charge.](https://www.freeagent.com/pricing/)

**Trade-offs against doola:**
- [What the AI costs: partial — included in every plan for smart categorization and the first ten captures a month; processing more than ten receipts or bills needs the £5 (about $6.70)-a-month Smart Capture Unlimited add-on.](https://www.freeagent.com/pricing/)
- [People check the books: no — Checking the AI is yours: Smart Capture ends with you approving each captured bill or receipt, and no plan includes a bookkeeper reviewing the books, only UK support accountants answering questions.](https://www.freeagent.com/features/expenses/)
- [Shopify: no — Its partner directory carries Stripe, PayPal, GoCardless, Tyl, SumUp, WooCommerce and a paid Amazon UK add-on, but no Shopify, Square or Gusto appear in any category of that directory.](https://www.freeagent.com/integrations/)

[View FreeAgent](https://tickmarkbooks.com/freeagent)

### 2. Zoho Books

Cloud accounting ledger with Zia AI, bank feeds, sales tax and 1099 e-filing, from $20 a month.

**Where it improves on doola:**
- [Cost at 100 transactions a month: yes — $20 a month on Standard for 100 transactions.](https://www.zoho.com/us/books/pricing/)
- [Cost at 500 transactions a month: yes — $50 a month on Professional for 500 transactions. Standard ($20) holds up to 5,000 transactions a year; the workload priced has 6,000 transactions a year.](https://www.zoho.com/us/books/pricing/)
- [Cost for a solo freelancer: yes — A freelancer with bank feeds and receipt capture needs the Standard plan at $20 per organization a month billed monthly, since bank feeds start there.](https://www.zoho.com/us/books/pricing/)

**Trade-offs against doola:**
- [Stripe: partial — Stripe, PayPal, Square and Authorize.Net are supported payment gateways and Shopify stores connect on Elite and above (up to two)](https://www.zoho.com/us/books/pricing/pricing-comparison.html)
- [Shopify: partial — Stripe, PayPal, Square and Authorize.Net are supported payment gateways and Shopify stores connect on Elite and above (up to two)](https://www.zoho.com/us/books/pricing/pricing-comparison.html)

[View Zoho Books](https://tickmarkbooks.com/zoho-books)

### 3. Puzzle

AI-native accounting software with optional bookkeeper services for startups and small businesses.

**Where it improves on doola:**
- [Cost at 100 transactions a month: yes — $30 a month on Starter for 100 transactions.](https://puzzle.io/pricing)
- [Cost at 500 transactions a month: yes — $30 a month on Starter for 500 transactions.](https://puzzle.io/pricing)
- [Categorizes transactions: yes — Categorizes by itself and learns from you. Every plan auto-categorizes ('Up to 98% auto-categorization' on Starter).](https://help.puzzle.io/en/articles/6986850-rules-and-categories)

**Trade-offs against doola:**
- [Files 1099s: no — Exports a 1099 vendor report; does not file. Puzzle suggests 1099-eligible vendors (over $600 in typical categories), stores W-9s and exports a 1099 template with each vendor's yearly total, to be filed through a payroll provider or tax software.](https://help.puzzle.io/en/articles/12670953-tracking-1099-vendor-spending-in-puzzle)
- [Sign up without a sales call: partial — Software online; services and migration by call. The four software plans sign up online ('Try for free' goes to app.puzzle.io/signup) and upgrade under Settings > Billing.](https://puzzle.io/pricing)

[View Puzzle](https://tickmarkbooks.com/puzzle)

### 4. Pilot

A bookkeeping and tax service for startups that pairs software-driven dashboards with human financial advisors.

**Where it improves on doola:**
- [Cost at 100 transactions a month: yes — $137 a month on Essentials for 100 transactions. Includes QuickBooks Online Simple Start at $38 a month, which Essentials needs. Plus a one-time setup fee of $99, not included.](https://pilot.com/pricing)
- [Cost at 500 transactions a month: yes — $137 a month on Essentials for 500 transactions. Includes QuickBooks Online Simple Start at $38 a month, which Essentials needs. Plus a one-time setup fee of $99, not included.](https://pilot.com/pricing)
- [Categorizes transactions: yes — AI categorizes and learns your patterns. The AI Accountant categorizes transactions, reconciles accounts and identifies vendors.](https://pilot.com/platform/ai-accountant)

**Trade-offs against doola:**
- [Ledger included: no — Works in QuickBooks Online; you pay for the license. Every bookkeeping plan is done in QuickBooks Online (FAQ: 'Pilot does all of its bookkeeping in QuickBooks Online').](https://pilot.com/terms/client-terms)
- [Setup or onboarding fee: yes — Onboarding charge equal to one month. A one-time onboarding charge equal to one month of bookkeeping on every plan (so $99 on Essentials and $399 to $1,199 on Core, by band, at monthly billing).](https://pilot.com/faq)
- [Catching up past months: partial — Offered; no price published. Pilot says it offers catch-up bookkeeping, but the pricing page and FAQ carry no catch-up product or price.](https://pilot.com/blog/bench-vs-pilot-bookkeeping-service)

[View Pilot](https://tickmarkbooks.com/pilot)

### 5. Booke AI

An AI bookkeeper that works inside QuickBooks Online and Xero to categorize transactions and match documents.

**Where it improves on doola:**
- [Cost at 100 transactions a month: yes — $156 a month on AI Bookkeeper (Business), on Xero Early for 100 transactions. Includes Xero Early at $27 a month, which AI Bookkeeper (Business), on Xero Early needs.](https://booke.ai/pricing)
- [Cost at 500 transactions a month: yes — $156 a month on AI Bookkeeper (Business), on Xero Early for 500 transactions. Includes Xero Early at $27 a month, which AI Bookkeeper (Business), on Xero Early needs.](https://booke.ai/pricing)
- [Categorizes transactions: yes — Daily, and learns from your approvals and fixes. It processes new QuickBooks Online and Xero bank-feed transactions in a daily run, categorizes them from the client's own history, sends low-confidence ones to your team, and uses each approval or correction for later categorizations.](https://booke.ai/quickbooks-online)

**Trade-offs against doola:**
- [Ledger included: no — No: you also pay for QuickBooks Online or Xero. Booke works inside an existing QuickBooks Online or Xero file, joining it as a user; it is not a ledger and no ledger license is in its price.](https://booke.ai/)
- [Sends invoices: partial — Matches payments to ledger invoices; sends none. It matches incoming payments to invoices that already exist in QuickBooks Online or Xero, including multi-invoice payments.](https://booke.ai/quickbooks-online)
- [People check the books: no — No: software only; your team reviews exceptions. No bookkeeper or accountant from Booke reviews the work on any plan.](https://booke.ai/)

[View Booke AI](https://tickmarkbooks.com/booke-ai)

### 6. SimpleAI

AI agents that extract, classify and reconcile accounting documents, then publish them into Xero or QuickBooks.

**Where it improves on doola:**
- [Cost at 100 transactions a month: yes — $106 a month on Starter, on Xero Early for 100 transactions. Includes Xero Early at $27 a month, which Starter, on Xero Early needs.](https://simpleaiworks.com/en/pricing)
- [Cost at 500 transactions a month: yes — $106 a month on Starter, on Xero Early for 500 transactions. Includes Xero Early at $27 a month, which Starter, on Xero Early needs.](https://simpleaiworks.com/en/pricing)
- [Cost for a solo freelancer: yes — A one-person business can start on NOVA's Starter plan at S$39 a month for 30 document credits, one entity and three users; the SAAM accounting module's own entry plan is US$79 a month plus the Xero or QuickBooks subscription it publishes into.](https://simpleaiworks.com/en/solutions/nova)

**Trade-offs against doola:**
- [Ledger included: no — SAAM is not the ledger: it extracts and classifies documents and then publishes entries into the accounting software you already pay for, so a Xero, QuickBooks or Accurate subscription sits on top of its price.](https://simpleaiworks.com/en/contact)
- [Sends invoices: partial — Sending invoices belongs to the other product lines, not SAAM: NOVA handles invoices and AR aging conversationally, and the e-Invoicing module issues Peppol invoices for Singapore, while SAAM only extracts AR documents.](https://simpleaiworks.com/en/solutions/nova)
- [People check the books: no — No bookkeeper of the vendor's checks the output: review sits with you inside the platform, and NOVA requires human approval before anything is committed to the records.](https://simpleaiworks.com/en/contact)

[View SimpleAI](https://tickmarkbooks.com/simpleai)

### 7. Bookkeeper360

US-based outsourced bookkeeping, tax and CFO team working in your QuickBooks Online or Xero.

**Where it improves on doola:**
- [Cost at 100 transactions a month: yes — $638 a month on Ongoing Bookkeeping weekly cadence, on QuickBooks Online Simple Start for 100 transactions. Includes QuickBooks Online Simple Start at $38 a month, which Ongoing Bookkeeping weekly cadence, on QuickBooks Online Simple Start needs. Ongoing Bookkeeping, on QuickBooks Online Simple Start (from $400), Ongoing Bookkeeping, on Xero Early (from $400) publish only a starting price, so they are not the figure while a definite price covers this many transactions.](https://bookkeeper360.com/services/bookkeeping/)
- [Cost at 500 transactions a month: yes — $638 a month on Ongoing Bookkeeping weekly cadence, on QuickBooks Online Simple Start for 500 transactions. Includes QuickBooks Online Simple Start at $38 a month, which Ongoing Bookkeeping weekly cadence, on QuickBooks Online Simple Start needs. Ongoing Bookkeeping, on QuickBooks Online Simple Start (from $400), Ongoing Bookkeeping, on Xero Early (from $400) publish only a starting price, so they are not the figure while a definite price covers this many transactions.](https://bookkeeper360.com/services/bookkeeping/)
- [Promotion and regular price: yes — promotion: the Bookkeeper360 app is advertised as three months free and then $19 a month, and the subscription agreement adds an automatic 5% annual service rate adjustment after the first year.](https://bookkeeper360.com/app/)

**Trade-offs against doola:**
- [Ledger included: no — The service runs inside the client's own QuickBooks Online or Xero file, which the client keeps and pays for; Bookkeeper360's own reporting software is what is bundled into every plan.](https://bookkeeper360.com/services/bookkeeping/)
- [Setup or onboarding fee: yes — Onboarding and prior-period cleanup is a separate one-time project starting at $1,000, and the agreement also requires a first-month deposit plus any set up fees before work begins.](https://bookkeeper360.com/pricing/)
- [Sends invoices: partial — Invoicing and receivables management, including aged receivable tracking and reminders, come with the Bill Pay & Invoicing add-on from $150 a month rather than the bookkeeping plan.](https://bookkeeper360.com/services/bill-pay-and-invoicing/)

[View Bookkeeper360](https://tickmarkbooks.com/bookkeeper360)

### 8. QuickBooks Online

Intuit's cloud ledger, now with Intuit Intelligence agents that categorize, reconcile and flag errors.

**Where it improves on doola:**
- [Cost at 100 transactions a month: yes — $38 a month on Simple Start for 100 transactions. Simple Start is 50% off for 3 months for new customers ($19 a month). The figure is the regular $38, paid after it.](https://quickbooks.intuit.com/pricing/)
- [Cost at 500 transactions a month: yes — $38 a month on Simple Start for 500 transactions. Simple Start is 50% off for 3 months for new customers ($19 a month). The figure is the regular $38, paid after it.](https://quickbooks.intuit.com/pricing/)
- [Cost for a solo freelancer: yes — A solo operator needing bank feeds plus receipt capture starts at Simple Start, $38 a month regular price, because the $0 Free plan connects only one bank and has no mobile app for receipts.](https://quickbooks.intuit.com/pricing/)

**Trade-offs against doola:**
- [Catching up past months: partial — Cleanup of past months exists only as a separately bought Intuit Expert service, not as part of any QuickBooks Online plan, and its price is not published.](https://quickbooks.intuit.com/experts/)
- [Notice before a price rise: no — Intuit's own footnote reserves the right to change pricing without notice, so the terms promise no notice period before a renewal price rises.](https://quickbooks.intuit.com/accountants/)
- [Stripe: partial — Third-party app integrations are offered with paid plans and an app marketplace, but they are explicitly unavailable on the Free plan, and the pages read name no individual app such as Stripe or Shopify.](https://quickbooks.intuit.com/pricing/)

[View QuickBooks Online](https://tickmarkbooks.com/quickbooks-online)

### 9. FreshBooks

Double-entry small-business ledger built around invoicing, with a read-only Claude connector for questions.

**Where it improves on doola:**
- [Cost at 100 transactions a month: yes — $43 a month on Plus for 100 transactions.](https://www.freshbooks.com/pricing)
- [Cost at 500 transactions a month: yes — $43 a month on Plus for 500 transactions.](https://www.freshbooks.com/pricing)
- [Cost for a solo freelancer: yes — A freelancer pays $23 a month on Lite, which imports bank and card transactions automatically and tracks expenses; automatic receipt data capture and bank reconciliation only begin on Plus at $43.](https://www.freshbooks.com/pricing)

**Trade-offs against doola:**
- [Notice before a price rise: no — The terms promise no notice period: FreshBooks may change the fees at any time and says modifications take effect immediately once it emails you or posts a notice.](https://www.freshbooks.com/policies/terms-of-service)
- [Shopify: no — Shopify and Square connections are not documented on the pages read.](https://support.freshbooks.com/hc/en-us)

[View FreshBooks](https://tickmarkbooks.com/freshbooks)