# doola — Back office for a U.S. company formed from anywhere: formation, bookkeeping with a dedicated bookkeeper, and tax filing.

> Source: Tick Mark Books — https://tickmarkbooks.com/doola (structured, researched, re-verified)

doola is a U.S. business back-office service that forms the company, keeps its books and files its federal and state taxes. Its top plan pairs its own bookkeeping software with a dedicated human bookkeeper and an AI assistant built into the dashboard.

**Best for:** Founders outside the US running a US LLC or e-commerce store from abroad

| Fact | Value |
| --- | --- |
| Website | https://www.doola.com/ |
| Category | Online bookkeeping services, Cheapest accounting software, Freelancers and the self-employed, Small businesses |
| Open source | No |
| Price | $297 a year |
| Price checked | 28 October 2026 |

Screenshot of doola: https://tickmarkbooks.com/img/1920/screenshots/doola.webp, captured 27 October 2026

**What we checked**

- Pages last read: 28 October 2026
- Price on its site: From $297 a year (From its pricing page)

## What it costs

A month of books at 100 transactions: $25 a month at 100 transactions, on Pulse

## doola price and plans

Prices excluding tax, as doola publishes them.

| Plan | Price | What's included |
| --- | --- | --- |
| Starter | $24.75 a month | Keeps no full set of books; Flat fee |
| Pulse | $25 a month | Flat fee; adds Inventory |
| Tax and Compliance | $166.58 a month | Flat fee; adds Files your tax return |
| Business-in-a-Box™ | $329 a month | Flat fee; adds Past your plan’s limits; adds Reconciles your accounts; adds Accrual books and reports; adds People check the books; adds Your own bookkeeper; adds When the month is closed |

Pricing page as we captured it: https://tickmarkbooks.com/img/1920/screenshots/doola/pricing.webp, captured 27 October 2026

Read on https://www.doola.com/pricing/, 28 October 2026.

## What doola costs at your volume

| Transactions | Cost | Plan |
| --- | --- | --- |
| 100 | $25 a month | Pulse |
| 500 | $25 a month | Pulse |

## What we checked on doola

### What it costs to keep your books

**Cost at 100 transactions a month** · Partly — $25 a month on Pulse for 100 transactions. Sold on annual billing only: monthly equivalent shown.

> Starter is $297/yr, Pulse bookkeeping is $300/yr, Tax and Compliance is $1,999/yr, and Business-in-a-Box™ is $2,999/yr ($329/mo). All plans are billed annually.
> — https://www.doola.com/pricing/ · Pricing FAQ, "How much does doola cost?" answer, checked 27 October 2026

**Cost at 500 transactions a month** · Partly — $25 a month on Pulse for 500 transactions. Sold on annual billing only: monthly equivalent shown.

> Starter is $297/yr, Pulse bookkeeping is $300/yr, Tax and Compliance is $1,999/yr, and Business-in-a-Box™ is $2,999/yr ($329/mo). All plans are billed annually.
> — https://www.doola.com/pricing/ · Pricing FAQ, "How much does doola cost?" answer, checked 27 October 2026

**Cost for a solo freelancer** · Partly — The cheapest plan built for a one-person set of books is Pulse at $300 a year after a 30-day trial, which connects bank accounts and tracks transactions; nothing on the site says whether receipts can be captured on it.

> $300/yr. Automated bookkeeping to track payouts, monitor expenses, and stay on top of your finances.
> — https://www.doola.com/products/total-compliance/ · Frequently Asked Questions, 'How much does doola cost?', Pulse entry, checked 28 October 2026

**Promotion and regular price** · No — none: the plan cards publish one standing yearly price each and the vendor states its pricing carries no hidden fees, so the figure shown first is not a first-term offer that later steps up.

> We believe in transparent pricing that helps you grow. No hidden fees, no monthly charges.
> — https://www.doola.com/pricing/ · Feature comparison section 'One tool to run your company', subheading above the table, checked 28 October 2026

**Ledger included** · Yes — doola keeps the books in its own software, so there is no separate QuickBooks Online or Xero subscription to buy; the software is named as part of the bookkeeping service itself.

> Incl. Bookkeeping Software
> — https://www.doola.com/bookkeeping/ · 'Your Books, Our Experts.' section, first feature heading, checked 28 October 2026

**What the price is based on** · Yes — Pricing is a flat fee for one business per year on every published plan, with state filing fees charged on top and paid through to the state rather than kept by doola.

> All plans are billed annually.
> — https://www.doola.com/products/total-compliance/ · Frequently Asked Questions, 'How much does doola cost?', checked 28 October 2026

**Users included** · Partly — The dashboard starts with the owner and a second user can be added, but doola publishes no seat count per plan and no per-user price; the request must go through support.

> Contact Support from your owner email (or via the in-app Support form).
> — https://help.doola.com/add-a-second-user-to-your-account-steps-invite-and-troubleshooting · "How to add a second user" numbered steps, step 1, checked 27 October 2026

**Past your plan’s limits** · Partly — The dedicated bookkeeping service advertises unlimited transactions, so there is no stated ceiling to pass on that plan; no transaction allowance or overage rate is published for the cheaper plans.

> Unlimited Transactions & Expert Support
> — https://www.doola.com/bookkeeping/ · 'Your Books, Our Experts.' section, second feature heading, checked 28 October 2026

**Setup or onboarding fee** · No — The pricing page states there are no hidden fees on top of the plan price; the only extra named is state filing fees, which are government charges paid through doola rather than a setup fee it keeps.

> State fees vary depending on the state, and are paid directly to the state through doola.
> — https://www.doola.com/pricing/ · Feature comparison table, 'State Fees' row tooltip, checked 28 October 2026

**Catching up past months** · Yes — doola runs a named catch-up service that organizes past records, files back taxes and hands over a year-end financial package for each year caught up; no price for it is published anywhere on that page.

> We’ll provide a Year-End Financial Package for every year of catch-up bookkeeping, helping you get back on track, filed, and worry-free.
> — https://www.doola.com/bookkeeping/catch-up/ · 'Lower the risk of IRS late filing fees and interest charges' section, checked 28 October 2026

**Notice before a price rise** · Yes — The terms promise notice before a new price applies, but set no number of days: a change takes effect in the billing cycle that follows the notice, and continuing to use the service is treated as agreement.

> Any change to our pricing or payment terms shall become effective in the billing cycle following notice of such change to you as provided in these Terms.
> — https://www.doola.com/terms-of-service/ · Section 5, Payment, checked 28 October 2026

### What the AI does with your books

**What the AI does** · Yes — An AI assistant sits in the dashboard and answers questions about the business using its own data, pulling live bookkeeping summaries, analyzing ad spend, fetching documents and generating sales insights.

> Co-Founder Actions lets you: Pull live bookkeeping summaries, Analyze your ad spend, Download company documents, Generate E-commerce sales insights
> — https://www.doola.com/ai-cofounder/ · Frequently Asked Questions, 'What can Co-Founder Actions do?', checked 28 October 2026

**What the AI costs** · Yes — included: the AI assistant comes with every plan at no extra charge, but it is metered in credits that differ by plan and renew each billing cycle, so the amount of AI you get is set by which plan you buy.

> Each credit equals 30 exchanges (one message sent and one received). Credits renew automatically every billing cycle—monthly or annually, depending on your plan.
> — https://www.doola.com/ai-cofounder/ · 'Your Plan Just Got Smarter.' section, footnote under the three credit cards, checked 28 October 2026

**Categorizes transactions** · Partly — Transactions are tracked and categorized for you and the AI assistant does smart categorization, but the vendor says you may still have to weigh in on particular items, and nothing says it learns from your corrections.

> While occasional input from you may be needed for specific transaction categorizations, we aim to make the bookkeeping process as effortless as possible for you.
> — https://www.doola.com/bookkeeping/doola-vs-quickbooks/ · Frequently Asked Questions, 'What tasks does my bookkeeper perform?', checked 28 October 2026

**Reconciles your accounts** · Partly — Accounts are reconciled every month by the bookkeeper, which is why this needs the plan that carries a dedicated bookkeeper; the comparison table marks monthly and quarterly closings as absent on the cheaper plans.

> Your bookkeeper will categorize your transactions, reconcile your accounts, generate your financial statements and close your books for tax time by working with you.
> — https://www.doola.com/bookkeeping/doola-vs-quickbooks/ · Frequently Asked Questions, 'What tasks does my bookkeeper perform?', checked 28 October 2026

**Sends invoices** · Yes — You can create and send invoices from the product, and it syncs with Stripe so customer payments come through; the site does not say the payment is matched back to the invoice automatically.

> Create and send professional invoices in seconds. Sync with Stripe for seamless payments.
> — https://www.doola.com/bookkeeping/ · 'Bookkeeping, but Easy.' section, 'Send Invoices & Get Paid Faster', checked 28 October 2026

**Accrual books and reports** · Partly — Monthly financial statements covering profit and loss, balance sheet and cash flow come with the dedicated bookkeeper plan; no page states whether the books are kept on an accrual or a cash basis.

> P&L, balance sheet, and cash flow reports
> — https://www.doola.com/ · 'Close Your Books Like a Seasoned Pro.' bullet list, checked 28 October 2026

### Who checks the AI’s work

**People check the books** · Partly — A human bookkeeper does and reviews the books from start to finish, but only on the plan that includes one; on the cheaper plans the software is described as do-it-yourself and checking the numbers is yours.

> With dedicated bookkeeping, a human bookkeeper will get to know your business, bring your books up to date, and do your book for you, start to finish.
> — https://www.doola.com/bookkeeping/doola-vs-quickbooks/ · Frequently Asked Questions, 'What is dedicated bookkeeping?', checked 28 October 2026

**Your own bookkeeper** · Partly — A named bookkeeper who knows your business is part of the top plan and is reachable by email for questions; the comparison table marks the dedicated bookkeeper as absent on every cheaper plan.

> Keeps your finances in check, organizes your books, and prepares monthly reports. Got questions? They’re just an email away.
> — https://www.doola.com/bookkeeping/ · 'Your Expert Team, Handling It All.' section, Bookkeeper card, checked 28 October 2026

**When the month is closed** · Partly — The vendor commits to closing the books monthly and quarterly but publishes no date or number of days by which a month's close and its reports are finished, so the actual turnaround is unknown.

> We close your books monthly & quarterly—accurate, tax-ready, and hassle-free. Need help? We’re always here.
> — https://www.doola.com/bookkeeping/ · 'Your Books, Our Experts.' section, 'Monthly & Quarterly Closings', checked 28 October 2026

**Your accountant can sign in** · Partly — A second user can be given dashboard access at no price doola publishes, but it is not self-serve: only the account owner or an authorized admin can request it through support.

> Security note: For your protection, we can only take user-add requests from the account owner or an authorized admin on the account.
> — https://help.doola.com/add-a-second-user-to-your-account-steps-invite-and-troubleshooting · "How to add a second user" section, security note, checked 27 October 2026

### Where your books live and what it connects to

**Bank and card feeds** · Yes — Plans from Pulse upward connect multiple bank accounts and bring transactions in automatically; the vendor names neither the connection provider nor how often the feed refreshes.

> Connect Multiple Bank Accounts
> — https://www.doola.com/pricing/#features · Feature comparison table, 'Bookkeeping & Analytics' block, 'Connect Multiple Bank Accounts' row, checked 28 October 2026

**Stripe** · Yes — Stripe, Shopify and Amazon are named as connections, together with Google, Meta and TikTok ad accounts

> Connect Shopify, Amazon, and your ad platforms
> — https://www.doola.com/ · 'Take Control of Every Dollar.' bullet list, checked 28 October 2026

**Shopify** · Yes — Stripe, Shopify and Amazon are named as connections, together with Google, Meta and TikTok ad accounts

> Connect Shopify, Amazon, and your ad platforms
> — https://www.doola.com/ · 'Take Control of Every Dollar.' bullet list, checked 28 October 2026

**PayPal** · No — nothing read mentions PayPal, Square or Gusto.

> Connect Shopify, Amazon, and your ad platforms
> — https://www.doola.com/ · 'Take Control of Every Dollar.' bullet list, checked 28 October 2026

**Square** · No — nothing read mentions PayPal, Square or Gusto.

> Connect Shopify, Amazon, and your ad platforms
> — https://www.doola.com/ · 'Take Control of Every Dollar.' bullet list, checked 28 October 2026

**Gusto payroll** · No — nothing read mentions PayPal, Square or Gusto.

> Connect Shopify, Amazon, and your ad platforms
> — https://www.doola.com/ · 'Take Control of Every Dollar.' bullet list, checked 28 October 2026

**Payroll** · Partly — integration: doola runs no payroll itself and points customers to discounted rates with its partner Gusto; it does not document payroll data flowing back into doola Books.

> As a doola customer, you have access to discounted services with our payroll partner Gusto.
> — https://help.doola.com/can-doola-help-me-with-payroll-doola-help-center · Help Center article "Can doola help me with payroll?", checked 27 October 2026

**Platforms** · Yes — web: doola runs in a browser as a dashboard you sign in to, and every call to action leads to that web app; no page read names a Windows, Mac, iPhone or Android app.

> AI Co-Founder is your built-in assistant, integrated into your doola Dashboard.
> — https://www.doola.com/ai-cofounder/ · 'Experience the AI Co-Founder.' section, introductory paragraph, checked 28 October 2026

**Getting your books out** · Partly — Financial reports can be downloaded in one click and the comparison table lists downloadable reports on every bookkeeping plan, but nothing says you can export the whole ledger or a trial balance if you leave.

> One-click financial reports
> — https://www.doola.com/ai-cofounder/ · 'Bookkeeping Hub' section, bullet list, checked 28 October 2026

### Taxes

**Files your tax return** · Partly — Federal and state business tax returns are prepared and filed by licensed professionals from the Tax and Compliance plan upward, and the terms add that no return is filed until at least $1,500 has been collected for that tax year.

> To begin and complete the preparation and filing of any tax return, a minimum of $1,500 USD in payments must be received per tax year.
> — https://www.doola.com/terms-of-service/ · Section 16.5 Tax Filing Payment Terms, point b, checked 28 October 2026

**Files 1099s** · Yes — doola advertises filing Form 1099 for the contractors you pay and invites you to book a call about it; the page does not say which plan includes it or what it costs.

> No stress, no confusion—just fast, accurate 1099 filing. We handle the details so you stay compliant and worry-free.
> — https://www.doola.com/tax-filing/ · 'Need to File Form 1099?' section, checked 28 October 2026

**Quarterly tax estimates** · Partly — Estimated quarterly taxes are listed as part of the top plan only, and the terms warn that these are estimates doola is not responsible for beyond the year-end position.

> Estimated Quarterly Taxes
> — https://www.doola.com/bookkeeping/ · 'What’s Included in Business-in-a-Box™' bullet list, checked 28 October 2026

**Files sales tax** · No — doola states it does not provide sales tax services directly and refers customers to partner Numeral for registration, filing and remittance; the top plan includes free Numeral registration only.

> Although doola doesn't provide sales tax registration services directly, we recommend a trusted partner
> — https://help.doola.com/what-sales-tax-services-does-doola-offer · Help Center article "What sales tax services does doola offer?", opening line, checked 27 October 2026

### What it keeps track of

**Inventory** · Partly — Stock levels are monitored through the e-commerce analytics that come with Pulse and above, flagging best sellers and low stock; nothing says it tracks the cost of goods sold in the books.

> Never run out. Spot best-sellers, slow movers, and low-stock items instantly.
> — https://www.doola.com/analytics/ · 'Stay on Top of Orders' section, 'Restock Smarter', checked 28 October 2026

**Other currencies** · No — The software handles US dollars only: invoice currency cannot be changed, and non-USD bank transactions need the account management team before you proceed.

> You cannot change the currency type in your doola invoice. doola invoices only support USD currency.
> — https://help.doola.com/how-can-i-update-the-currency-in-my-invoice-doola-help-center · Help Center article "How can I update the currency in my invoice?", checked 27 October 2026

### Your data and its security

**Your data trains AI** · No — The vendor states your information is used only to answer your own questions and for nothing else, and that it is encrypted in transit and at rest and never sold or shared; no opt-out is offered because none is said to be needed.

> Your information is only used to generate responses relevant to your questions—never for any other purpose.
> — https://www.doola.com/ai-cofounder/ · Frequently Asked Questions, 'Is my data protected with the AI Co-Founder?', checked 28 October 2026

### Who it is built for

**Australia** · No — Nothing supports Canadian, UK or Australian entities, banks or sales tax.

> The Easiest Way to Start and Run Your U.S. Business.
> — https://www.doola.com/ · Hero heading, checked 28 October 2026

### Trying it, starting and getting help

**Free trial or free plan** · Partly — The bookkeeping software can be tried free for 30 days before any payment, and the pricing page shows that trial as the Pulse plan's way in; after it the plan renews at $300 a year.

> Try our Bookkeeping Software free for 30 days.
> — https://www.doola.com/bookkeeping/catch-up/ · Closing call-to-action, 'Join thousands of online businesses growing faster', checked 28 October 2026

**Sign up without a sales call** · Yes — Every plan card leads straight to a sign-up in the web app and the vendor puts the whole intake at under ten minutes; a free consultation and a demo call are offered alongside but are not required.

> Answer a few questions about your business, where you’re based, and what you need.
> — https://www.doola.com/ · 'From Idea to Open for Business in Four Steps.', step 01, checked 28 October 2026

**Contract and cancelling** · Partly — The vendor states every plan is billed annually, and its terms make payments nonrefundable with access running to the end of the paid period; you can close the account yourself or by email, so no call is needed to cancel.

> All payments are nonrefundable, and there are no refunds or credits for partially used periods in the event of a subscription. Following any cancellation, however, your use of the Services will be valid until your paid period is complete
> — https://www.doola.com/terms-of-service/ · Section 5, Payment, final paragraph, checked 28 October 2026

**Support** · Partly — Email support comes with every plan and scheduled live calls are added from the Tax and Compliance plan upward, where the entry plan is marked as not having them; no phone line, chat channel or support hours are published.

> Live Call Scheduling
> — https://www.doola.com/pricing/#features · Feature comparison table, 'Customer Support' block, 'Live Call Scheduling' row, checked 28 October 2026

## doola alternatives

- [FreeAgent](https://tickmarkbooks.com/freeagent) · From £10 a month (about $13): UK cloud accounting with HMRC filing, bank feeds and AI receipt capture, priced per business type.
- [Zoho Books](https://tickmarkbooks.com/zoho-books) · Free plan, then $20 a month: Cloud accounting ledger with Zia AI, bank feeds, sales tax and 1099 e-filing, from $20 a month.
- [Puzzle](https://tickmarkbooks.com/puzzle) · No list price: AI-native accounting software with optional bookkeeper services for startups and small businesses.
- [Pilot](https://tickmarkbooks.com/pilot) · No list price: A bookkeeping and tax service for startups that pairs software-driven dashboards with human financial advisors.
- [Booke AI](https://tickmarkbooks.com/booke-ai) · No list price: An AI bookkeeper that works inside QuickBooks Online and Xero to categorize transactions and match documents.
- [SimpleAI](https://tickmarkbooks.com/simpleai) · From $79 a month: AI agents that extract, classify and reconcile accounting documents, then publish them into Xero or QuickBooks.
- [Bookkeeper360](https://tickmarkbooks.com/bookkeeper360) · From $19 a month: US-based outsourced bookkeeping, tax and CFO team working in your QuickBooks Online or Xero.
- [QuickBooks Online](https://tickmarkbooks.com/quickbooks-online) · Free plan, then $38 a month: Intuit's cloud ledger, now with Intuit Intelligence agents that categorize, reconcile and flag errors.
- [FreshBooks](https://tickmarkbooks.com/freshbooks) · From $23 a month: Double-entry small-business ledger built around invoicing, with a read-only Claude connector for questions.

6 of the 9 publish a price.

[All 9 alternatives](https://tickmarkbooks.com/doola/alternatives/)

## Sources and changes

Last changed 27 October 2026

**Sources** (28)

- https://www.doola.com/pricing/, read 28 October 2026
- https://www.doola.com/bookkeeping/, read 28 October 2026
- https://www.doola.com/ai-cofounder/, read 28 October 2026
- https://www.doola.com/, read 28 October 2026
- https://www.doola.com/bookkeeping/catch-up/, read 28 October 2026
- https://www.doola.com/terms-of-service/, read 28 October 2026
- https://www.doola.com/bookkeeping/doola-vs-quickbooks/, read 28 October 2026
- https://help.doola.com/add-a-second-user-to-your-account-steps-invite-and-troubleshooting, read 27 October 2026
- https://help.doola.com/business-in-a-box-whats-included-benefits-and-pricing, read 27 October 2026
- https://www.doola.com/pricing/#features, read 28 October 2026
- https://www.doola.com/products/total-compliance/, read 28 October 2026
- https://help.doola.com/subscription-and-add-on-service-pricing, read 27 October 2026
- https://www.doola.com/analytics/, read 28 October 2026
- https://help.doola.com/can-doola-books-automate-my-bookkeeping-process-doola-help-center, read 27 October 2026
- https://help.doola.com/can-doola-help-me-with-payroll-doola-help-center, read 27 October 2026
- https://help.doola.com/can-i-connect-doola-books-to-multiple-bank-accounts-doola-help-center, read 27 October 2026
- https://help.doola.com/can-i-export-my-reports-from-doola-analytics, read 27 October 2026
- https://help.doola.com/can-i-use-doola-analytics-on-mobile, read 27 October 2026
- https://help.doola.com/how-can-i-update-the-currency-in-my-invoice-doola-help-center, read 27 October 2026
- https://help.doola.com/how-long-does-it-take-to-do-my-bookkeeping-each-month-doola-help-center, read 27 October 2026
- https://help.doola.com/how-to-contact-doola-support-doola-help-center, read 27 October 2026
- https://www.doola.com/tax-filing/, read 28 October 2026
- https://help.doola.com/understanding-irs-tax-filing-service-pricing-and-options, read 27 October 2026
- https://help.doola.com/what-are-the-steps-for-uploading-banking-transactions-to-doola-books-doola-help-center, read 27 October 2026
- https://help.doola.com/what-if-my-bank-transactions-are-not-in-usd, read 27 October 2026
- https://help.doola.com/what-is-doola-pulse-plan, read 27 October 2026
- https://help.doola.com/what-reports-are-available-in-doola-books-doola-help-center, read 27 October 2026
- https://help.doola.com/what-sales-tax-services-does-doola-offer, read 27 October 2026

## Is this yours?

Claim doola: https://tickmarkbooks.com/claim/doola

Report an error if a fact is wrong: hello@tickmarkbooks.com, subject "Report an error: doola (doola)".
